Upp is fun. Upp was born from demand. Touring coast to coast, and meeting fellow musicians from Victoria to Halifax... somewhere in every city, there's a crowd of people that want to feel the sounds that can erase the outside world for a little while.

Whether through ass-kicking heavy rock, psychadelic mind fucks, beautiful compositions or ambient atmospheres, Upp artists have that one thing in common: when they take the stage, the room changes.

Upp is a community.

"While the crowd was moving and enjoying the show, it was obvious the bands were having just as much, maybe more, fun together. They were helping each other with set-up, moving each other's amps and joking around showing a familial kind of bond." - Adam Robinson (The Concordian)